About Client

A leading Direct-to-Home (DTH) service provider, striving to enhance customer engagement, improve subscription management, and optimize user experience. It is one of India’s leading DTH service providers, offering high-quality satellite television services with a strong focus on regional content and affordable pricing.

Solutions by Race Ahead IT

To address these challenges, Race Ahead IT Solutions implemented a strategic, AI-powered transformation:

AI-Driven Personalization – Improved customer experience with tailored content recommendations based on viewing behaviour.

Automated Subscription Renewals – Integrated an intelligent renewal system to reduce drop-offs and enhance customer retention.

Predictive Analytics for Customer Behaviour – Leveraged data insights to forecast churn and implement proactive retention strategies.

Omnichannel Engagement – Streamlined communication across multiple channels, improving response times and support efficiency.

Results Achieved

• 30% increase in subscription renewals through automated processes.
• 40% boost in customer engagement with AI-driven personalization.
• 25% reduction in churn rate, improving long-term customer retention.
• Enhanced operational efficiency & revenue growth for DTH.

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